Senior marketing leadership, on your terms.
W2 Marketing delivers fractional CMO services, outsourced CMO support, and virtual CMO expertise — so you get seasoned strategic leadership without the full-time overhead.
What Are Fractional CMO Services?
A fractional CMO is an experienced marketing executive who partners with your business on a part-time or project basis. You get the strategic vision, leadership, and execution oversight of a chief marketing officer — without the six-figure salary, benefits, or long-term commitment.
At W2 Marketing, our fractional CMO services are built for companies that need senior marketing leadership now: startups preparing for growth, established brands navigating a pivot, and B2B organizations that want sharper positioning and messaging without building an in-house C-suite.
Outsourced CMO Services, Tailored to Your Business
We do not believe in one-size-fits-all. Our outsourced CMO services adapt to where you are today and where you want to go tomorrow. That means:
- Clear positioning and messaging that sets you apart
- Go-to-market strategy built around your goals and budget
- Team guidance — mentoring your marketers or building the function from scratch
- Execution oversight — we do not just plan, we make sure the work gets done
- Metric-driven pivots — we watch the numbers and adjust fast
Virtual CMO & CMO-as-a-Service
Whether you need a virtual CMO who joins your weekly standups remotely or a CMO-as-a-service model that scales up and down with your pipeline, we fit into your workflow. Remote, hybrid, or on-site — we have done it all.
B2B Fractional CMO Expertise
B2B marketing demands a different playbook. Longer sales cycles. Multiple stakeholders. Content that earns trust before the first conversation. Our B2B fractional CMO experience spans professional services, healthcare, family entertainment and water parks, post-secondary education and more.
B2C and B2B2C
A distinct expertise of W2 Marketing is representing what your prospects need to know, think and feel about your brand. We dig deep to understand your brand and the marketplace, unearth distinctions and develop strategies to drive business.
How Much Does a Fractional CMO Cost?
The cost of a fractional CMO varies by scope, industry, and engagement length — but the model is almost always more efficient than hiring full-time. You pay for strategic leadership when you need it, not for the overhead of a permanent executive. Most of our clients see the engagement pay for itself in clearer positioning, tighter messaging, and faster pipeline growth.
The best way to understand what a partnership looks like for your business is to talk it through. We are happy to be transparent about pricing, structure, and what results you can expect.
Why W2 Marketing?
Wendy Wiseman, our founder and CEO, has spent decades marketing national, regional, and local brands — plus startups at every stage. That depth means we hit the ground running: no learning curve, no bloated onboarding, just sharp thinking and fast execution from day one.
We also bring something rare: an operator's mindset. We do not hand you a deck and disappear. We build the plan, run alongside your team, and stick around until the metrics show it is working.
Frequently Asked Questions
- What is a fractional CMO?
- A fractional CMO is an experienced marketing executive who works with your company on a part-time or project basis. You get the strategic leadership of a chief marketing officer without the full-time salary, benefits, or long-term employment commitment.
- How much does a fractional CMO cost?
- Fractional CMO costs vary by scope, industry, and engagement length, but the model is almost always more efficient than hiring full-time. You pay for strategic leadership when you need it, not for the overhead of a permanent executive. Most engagements pay for themselves through clearer positioning, tighter messaging, and faster pipeline growth.
- What is the difference between a fractional CMO and an outsourced CMO?
- The terms are often used interchangeably. A fractional CMO typically works part-time across multiple clients, while an outsourced CMO may imply a dedicated external resource for one company. At W2 Marketing, we offer both models — fractional, outsourced, virtual CMO, and CMO-as-a-service — tailored to what your business needs.
- What does a fractional CMO actually do?
- A fractional CMO provides strategic marketing leadership: positioning and messaging, go-to-market planning, team mentoring, execution oversight, and metric-driven optimization. They do not just write plans — they make sure the work gets done and the numbers improve.
- When should a company hire a fractional CMO?
- Companies typically hire a fractional CMO when they need senior marketing leadership but are not ready for a full-time hire — such as startups preparing for growth, established brands navigating a pivot, or B2B organizations that want sharper positioning without building an in-house C-suite.
- Do you offer B2B fractional CMO services?
- Yes. B2B marketing is one of our core strengths. We understand longer sales cycles, multiple stakeholders, and the trust-building content required to move decision-makers. Our B2B fractional CMO experience spans professional services, healthcare, family entertainment and water parks, post-secondary education and more.